” By contrast, he says, competitor Peapod LLC, No. “AmazonFresh is failing,” Bishop says, “because they don’t yet get how to do fresh. it wouldn’t work because there was no cost-effective supply chain in place to execute it.” “I suspect they have been thinking of shutting down these markets for some time but with the Whole Foods acquisition and on the heels of a great earnings release, it’s easy to let this fly under the radar and be perceived by onlookers as a reorg versus an admission of failure,” she says.īill Bishop, chief architect at Brick Meets Click, a consultancy for grocery retailers and the consumer packaged goods industry, says: “The problem with AmazonFresh is that they started with a concept that would never work i.e. Mulpuru says it appears that Amazon wants to to regroup and figure out if there’s a better way to make online grocery work in the affected markets. “My guess would be that it’s some combination of Amazon wanting to combine Prime Now, Fresh and the Whole Foods operations and the high probability that those ZIP codes that are … for them.” There could be several reasons for Amazon to trim back its service area for AmazonFresh, says Sucharita Mulpuru, vice president and principal analyst at Forrester Research Inc. Merchants & Consumers Weigh in: The 2023 Chargeback Field Report Why online shoppers buy (or don’t) in 5 key categories B2B Weekly Infographic: B2B electronic salesīack-End Integration for Customer Experienceī2B Distributors Continue to Grow EcommerceĮnvisionB2B | June 2023 | Chicago | #1 B2B Ecommerce ConferenceĪutomating Shipping Workflows for Next Generation Multi-Vendor Marketplaces
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